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Industry-based and company blogs was another useful tool highlighted by Mr Stafford, providing businesses with the opportunity to appear up-to-date and attentive.
Meanwhile, Telstra Support has also announced that it is venturing into another popular technology field – music streaming, social media strategy.

Watching downloaded video on your TV via the T-Box - 

"My Media".

A three-year deal with US-based subscription music service MOG was signed today and will provide Australians with "access to ad-free, unlimited music on phones, tablets, computers and TVs with an internet connection for less than the price of a CD each month," according to Telstra’s executive director of media, applications and user experience JB Rousselot. Today, we're excited to announce that Telstra is featuring Box in the launch of its Telstra Customer Service, a new one-stop shop to find, buy, and use the world's best business apps. Telstra is a leading telecommunications and information services company headquartered in Australia, with an international presence spanning 15 countries. Everyday, Telstra helps millions of Australians connect to the people and things that matter most to them, leveraging the company’s global technology and content solutions.
This announcement builds on Telstra and Box's global partnership, which also includes Telstra Venture's previous investment in Box in December 2013. Box's global service provider network is growing rapidly, and now includes Telstra, Telefonica, Deutsche Telekom and AT&T, among others.
We're thrilled to be a part of Telstra's marketplace and excited to be helping bring the cloud to Australia.

The challenge.

Telstra sought to translate their high level business vision into content that could engage a time-strapped, influential audience. There’s a certain thrill to finding the perfect balance between corporate messaging, actionable advice and a compelling story. That’s where we draw on our depth of experience and understanding of the evolution of business thought. Each month we curate a range of content types to connect with and build on IN:SIGHT’s high-powered audience.

How an API platform accelerated internal innovation and led to Telstra’s first public API.

For Telstra, transforming from a telco to a technology company was always going to be a big challenge. After all, we’re a large, well-established telco that has been in the Australian mindset for all things communications since 1975.
As we worked through this evolution, it was particularly important for us to drive an internal culture of faster, more agile operations.
This required building a more cooperative approach, one that created connections across departments. Ultimately, this led to the creation of a single collection of API-driven resources that enabled us to quickly offer more interchangeable service offerings.
This enabled us to push for a broader, more unified API approach to innovation, one that set the stage for us to offer tools and services to the wider developer community.

A platform for API products.

A major partner for the activities in our transformation, Apigee has helped create a unified platform to connect all the pieces and helped make a standardized internal API portfolio possible.
The platform enabled us to quickly and easily deploy the resources needed for our public-facing APIs and help shape and define a series of API product roadmaps.
With the wide variation in the API products we plan to have on offer at Telstra, the Apigee platform and its monetization features provide a robust yet simple, flexible, and dynamic approach to how we define the plans associated with each.

The New Telstra Messaging API.

The first API we’ve released with the new portal (dev.telstra.com) is our Messaging API. It incorporates some of the learnings from the earlier feedback as well as lessons learned from the experience with our SMS API.
For developers building on the new API, the first step (after authentication) is provisioning a number to send messages from. This is an account-specific number and also has the added bonus of having a notify URL with attached call-back data.

It’s basically a webhook; when a response comes in from a user to a provisioned number, it will automatically send to the nominated URL and handle the request automatically.
“Send message call” has more options as well, which will grant users more interesting options when sending a message, including scheduling delivery, prioritizing, and adding a validity timeout with all messages joining a queue for processing.
Developers can even send multiple messages all in one go—meaning fewer API calls and a lot more functionality.
This functionality was built through close and regular communication with developers—it’s how you build a simple, easy-to-use, and valuable API like the Messaging API.
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